Lawyer >> media, IP & AI
Services
& expertise
Legal & Business Affairs Services
Contract Drafting • Negotiation • Business Advisory • Research • Risk Management Consultancy • Public Speaking
Expertise
Copyright • Licensing • Commercialisation • Collaborations • Image Rights • Publicity • Privacy • Confidentiality • Freedom of Expression • Internet Regulatory • Attribution • Performers' Rights • Impersonation • Brand Protection
Sector Focus
Artificial Intelligence • Film & TV • Podcasts • Digital Media • Performing Arts • Photography • Music • Social Media • Streaming • Talent • Influencers • Advertising
My Story
Named as a “Rising Star – one of the UK’s Best Up and Coming Female Lawyers” in 2023 by Law.com, I am a media and entertainment lawyer and recognised as one of Europe’s foremost legal authorities on digitally manipulated and AI-generated content. My expertise bridges the gap between traditional media law and the rapidly evolving world of digital media technology.
I support a variety of clients across the audiovisual, publishing, and media sectors, as well as those in the creative and performing arts. As an intellectual property and contracts lawyer by training, my specialism lies in advising on the intersection of personality (publicity) rights, copyright, and the use of GenAI such as deepfakes. I also offer expert advice on reputation management, privacy, branding, advertising, and social media platform regulations.
In addition to my day job as a lawyer, I regularly speak at industry events and have appeared on several news programmes to discuss the challenges and opportunities presented by AI. My research contributions appear in academic textbooks, peer-reviewed journals, and government policy publications. I am also an advisory board member of vera.ai, an EU initiative for media and journalism professionals to combat disinformation and misinformation.
Originally from the West Coast of the United States, I bring an international perspective to my practice. After qualifying as a solicitor (England & Wales) in 2018, I obtained a diploma from Harvard Law School’s CopyrightX course and am now studying to become dual-qualified as a California attorney.
When not at my desk, I enjoy exploring London and beyond with my husband and young son.
Highlights
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AI in Idea Generation and Content Creation: Providing legal, regulatory, and commercial advice on the use of AI for pitches, greenlighting, content creation and modification, and more.
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Copyright Law: Advising on UK as well as U.S. and EU copyright laws, to include fair dealing, fair use, "sampling", transformative use, and infringements.
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Intellectual Property Protection: Advising creatives on safeguarding their intellectual property and confidential information, especially during collaborations and pre-production stages.
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Image and Persona Rights: Guiding clients on obtaining and using image rights (also known as publicity, persona, and / or personality rights) for both living and deceased individuals.
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Talent Agreements: Negotiating and drafting endorsement deals and talent agreements - including those for actors, authors, directors, contributors, consultants, and crew.
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Creators' Moral Rights: advising creators and authors of copyright protected works on their moral rights, including those of attribution, privacy, and integrity of the work.
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Neighbouring Rights: Advising on the copyright protections available for related but non-author contributors, including the rights of performers, producers, and broadcasters.
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Non-Scripted and Documentaries: Handling legal issues specific to reality TV and documentary production, such as participant agreements and privacy concerns.
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Social Media Marketing: Advising on legal issues related to social media marketing, including influencer partnerships and implications of ASA/CAP Code and the Online Safety Act 2023
Summary of Kelsey's
GenAI Expertise
My research has been published in peer-reviewed journals such as the Journal of Intellectual Property Law & Practice and The Licensing Journal. I have written on the use of AI-generated actors for film and TV productions for the European Audiovisual Observatory, and authored a chapter on social media advertising for a fashion law textbook.
I regularly speak at industry events and specialist workshops, for example “Unlocking Digital Heritage and Creative Industries through Data Science and AI” funded by the Alan Turing Institute. I also guest lecture at universities.
I've appeared on national news media to discuss deepfakes, artificial intelligence, intellectual property (namely copyright and trade marks), and Internet regulation. Programmes include Channel 4 Dispatches, Channel 5 News, BBC Radio 4, and several podcasts.
I am an advisory board member of vera.AI, a European research consortium working to combat disinformation. I have also worked with the European Parliament’s Science and Technology Options Assessment (STOA) Panel to advise on proposed deepfake legislation.
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I am a solicitor qualified in England & Wales, and regulated by the SRA. Please note that kelseyfarish.com is my personal portfolio website and the information contained here is not intended as legal advice. I am always happy to discuss opportunities for speaking engagements or other advisory work.