Taylor Swift’s latest music video, Delicate, has been criticised for its obvious similarities to a 2016 Kenzo perfume advert directed by Spike Jonze. In the Kenzo advert, we see a young woman portrayed by actress...
Read MoreBritish cinema chain Cineworld will buy American chain Regal Entertainment for £2.7 ($3.6) billion The merger announcement comes at a time of tough competition amongst theatre chains as they struggle with long-term declines in audiences...
Read MoreKensington Palace announced this week that Prince Harry and Meghan Markle are officially engaged, and are expected to marry next May. Before we dismiss the celebrations as just another celebrity extravaganza, it’s important to remember...
Read MoreFamous movie stars and athletes earn big bucks beyond their day job at the studio or stadium. Their image can be used to in a variety of commercial contexts, ranging from endorsements and sponsorships, to...
Read MoreReviews are powerful marketing tools. From making dinner reservations to buying a new pair of shoes, I very rarely part with my hard-earned cash before checking out the ratings and comments online. I also follow...
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