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corporate

corporate / intellectual property

Name™ ⁠— What to consider when naming your brand, blog, or product

For most people, when they hear the name of their favourite shop or company, they will also feel something, too. Perhaps they will remember the shopping experience, or how the item made them feel when they used it for the first time. Although price, quality, and convenience are obviously key factors in one’s purchasing decisions, brand awareness is an essential aspect of salience and loyalty. It’s therefore essential for a brand to have a unique and meaningful name which resonates with its target audience. But having an esoteric or too-trendy name can be difficult for consumers to remember. On the…

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Entertainment Industry / intellectual property
Fair Play to use FIFA trade marks on social media?
June 17, 2018
corporate

From Stockholm to Stock Market: Sweden’s Spotify set to list on NYSE

Music streaming giant Spotify recently filed its application to put shares on the New York Stock Exchange. The 264 page document details the company’s key risks and challenges: I’ve read them so you don’t have to! The Securities Exchange Act of 1933, often called the Truth in Securities law, requires that investors receive financial and other significant information concerning financial securities. To avoid misrepresentations and other fraud, any company wishing to place its shares on an American market must submit a prospectus, formally known as an SEC Form S-1 (or an F-1 for foreign companies). Sweden-based Spotify filed their prospectus for the New…

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Entertainment Industry
Using AI in Film Studio Decision-Making
January 28, 2020
Uncategorized
Deepfakes: 2019 in Review
January 2, 2020
Uncategorized
Deepfake Laws: What’s on the Statute Books?
October 27, 2019
corporate / intellectual property

Facebook comments as “reviews”

Reviews are powerful marketing tools. From making dinner reservations to buying a new pair of shoes, I very rarely part with my hard-earned cash before checking out the ratings and comments online. I also follow quite a few restaurants, designers, photographers, and fitness bloggers on Facebook, and often see people leave reviews there, too. But what can a business actually do with those comments? And if you leave a review on a company’s Facebook page, what are your rights over what you’ve written?

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Entertainment Industry
Using AI in Film Studio Decision-Making
January 28, 2020
Uncategorized
From A to P: Amazon’s Third-Party Problem
October 23, 2019
intellectual property
“The Wife” and rights of attribution: an intellectual property perspective
October 21, 2018