Hacking is a major issue for many industries - but Hollywood is an especially tempting target. The new Entertainment Security Operations Center in Los Angeles hopes to provide a secure system for studios to control their valuable creative content.HBO, Sony Pictures, and Netflix have all been hacked in major security breaches. In addition to embarrassing information being made public and loss of consumer confidence, infiltration can cost a film or television company big bucks. According to a Carnegie Mellon University study, films leaked online before official release can lose nearly 20% of their box office revenue. Furthermore, paid subscriptions for Netflix or HBO become less appealing to viewers if they can simply watch their favourite shows elsewhere for free. Why is Hollywood so poorly equipped to safeguard itself from data breaches? Outsourcing may be partially to blame. Special effects, musical scores, set engineering, and technicians are often provided by independent contractors and freelancers. While workers could be brought in-house, doing so would be expensive and limit flexibility when sourcing the best talent. Unfortunately, many of these small firms and individuals simply lack the resources to defend against sophisticated attacks. As a result, the hundreds or even thousands of people working on a project’s creation and distribution become security risks.
Personal Data has been Hollywood's rising star over the last few years. But will the introduction of Europe's new General Data Protection Regulations steal the spotlight?I had a bit of a migraine this weekend, so I spent the better part of the last two days on the couch watching Narcos and a few period costume dramas on Netflix. As I scrolled through the recommendations deciding what to watch, I smiled to myself thinking of how confusing my behaviours must appear to the algorithms used by Netflix. My tastes vary from watching FBI agents in 1970s Columbia, to Miss Elinor Dashwood in rural Georgian England. Me Before You is apparently a 95% match to my preferences, despite being a film I have no desire to see. On the other hand, Blackfish, the whale documentary I've seen three times, is only a 54% match. Of course, Netflix only knows what my online behaviour reflects. And while it may not be perfect, when my behaviour is combined with my personal data, Netflix recommendations are fairly accurate most of the time. The advancement in behavioural analytics is big business in the world of media consumption - and it's only getting bigger.