Brands / Trade Marks

Name™ ⁠— What to consider when naming your brand, blog, or product

For most people, when they hear the name of their favourite shop or company, they will also feel something, too. Perhaps they will remember the shopping experience, or how the item made them feel when they used it for the first time. Although price, quality, and convenience are obviously key factors in one’s purchasing decisions, brand awareness is an essential aspect of salience and loyalty. It’s therefore essential for a brand to have a unique and meaningful name which resonates with its target audience. But having an esoteric or too-trendy name can be difficult for consumers to remember. On the…

Advertising / Image Rights

Using someone’s image in your advertising

What does a brand need to consider, before using a photograph of someone for their advertisement or marketing campaign? Getting it wrong can have serious consequences, ranging from lawsuits to public backlash. So here are my top tips! Celebrities and public figures have been featured in advertisements for centuries. But thanks to social media, these days even non-celebrities have the opportunity to act as powerful advertising agents for various products and services. Over the last few years, we’ve seen influencers from all over the world – and from practically every community – establish their own personal brands and narratives through…

Artificial Intelligence / Film and TV

Using AI in Film Studio Decision-Making

An “auteur” is a film director who influences their films so much that they rank as an author, and the auteur theory of filmmaking is one that frames the director as the primary creative force in a motion picture. Are we moving into an era in which artificial intelligence algorithm – rather than the auteur – is behind the magic of the movies? In this article for JURIST, I consider several legal and social implications of using AI in the film industry. The global movie industry generated over $43 (£33) billion in revenue in 2018, of which the United States’ contribution…

Deepfakes

Deepfakes: 2019 in Review

By now, many people are aware of Deepfakes: a form of digital impersonation, in which the face and voice of a person can be superimposed into video and audio recordings of another individual. But much has happened from technological, social and legal perspectives since deepfakes first surfaced in 2017. Here’s a roundup of the technological and legal changes we’ve seen. Deepfakes are now mainstream 2019 has seen deepfakes go from niche novelty to mainstream phenomenon. As any moviegoer knows, computer-generated special effects are nothing new. But deepfakes have captured the public’s imagination because they can be created with startling accuracy…

Deepfakes

Deepfake Laws: What’s on the Statute Books?

Given the risk that deepfakes pose, some lawmakers assert that new, specific regulations are needed to curtail the proliferation of the technology.  Here is a list of laws (including proposals for new legislation*) which specifically address deepfakes, last updated October 2019.