For most people, when they hear the name of their favourite shop or company, they will also feel something, too. Perhaps they will remember the shopping experience, or how the item made them feel when they used it for the first time. Although price, quality, and convenience are obviously key factors in one’s purchasing decisions, brand awareness is an essential aspect of salience and loyalty. It’s therefore essential for a brand to have a unique and meaningful name which resonates with its target audience. But having an esoteric or too-trendy name can be difficult for consumers to remember. On the…
