Publications.
A tour of personality rights issues across multiple jurisdictions, with with a focus on ghost acting, life and post-mortem personality rights, and infringement issues (notably deepfakes). AI In the Audiovisual Sector, European Audiovisual Observatory.
The official practice notes on deepfakes, covering: How do deepfakes work? • Applications of deepfakes • Applicable UK law • EU proposals of relevance to the UK • Corporate controls —what social media platforms and search engines are doing to counter • Technological controls—future tech counters to deepfakes • Regulation and control—problem areas concerning technological controls • Regulation and control—problem areas concerning legislative or common law controls.
Considering whether English law should adopt California’s publicity right in the age of the deepfake. Journal of Intellectual Property Law & Practice.
Drafting contracts for the commercial use of someone’s likeness – an examination of legal questions which often turn on privacy, commercial context and the unique circumstances of the person’s public profile. Journal of Intellectual Property Law & Practice.