Article commissioned by LexisNexis.  Republished with permission at DAC Beachcroft.

Intellectual Property analysis: Kelsey Farish, solicitor specialising in media technology at DAC Beachcroft, considers the issue of ‘deepfakes’, its legal implications and the challenges it poses to intellectual property rights. She also considers how UK law is set up to deal with deepfakes and how one might limit their exposure to the risk of deepfakes.

The article explores:

• What are the legal implications of audiovisual manipulation and deepfakes and what challenges do they pose to intellectual property rights, rights in personal information and image rights?
• How can ordinary people as well as celebrities limit their exposure to the risk of deepfakes?
• How is UK law currently set up to deal with deepfakes?
• How are social media platforms taking action to combat deepfake creation and proliferation and how can they stop the spread across jurisdictions of a problematic deepfake?