Tag

fashion

Advertising / Image Rights

Using someone’s image in your advertising

What does a brand need to consider, before using a photograph of someone for their advertisement or marketing campaign? Getting it wrong can have serious consequences, ranging from lawsuits to public backlash. So here are my top tips! Celebrities and public figures have been featured in advertisements for centuries. But thanks to social media, these days even non-celebrities have the opportunity to act as powerful advertising agents for various products and services. Over the last few years, we’ve seen influencers from all over the world – and from practically every community – establish their own personal brands and narratives through…

Uncategorized

Courtroom Catwalk: The Middle Temple explores Legal Fashion

As a solicitor, my “legal fashion” normally consists of a black or blue dress, paired with a sweater and heels. But this fairly standard outfit worn by City lawyers like myself is quite a departure from those worn by our professional predecessors. Earlier this week, I visited the Middle Temple Library’s exhibit, Legal Fashion: From Mantles to Mourning Hoods to discover how English court dress has evolved over the centuries. When the Romans left the British Isles in 425, they took with them their legal system. The Anglo-Saxon law which developed thereafter was based on Scandinavian and Germanic codes and…

Advertising / Social Media

UK regulator to investigate social media influencers

A number of celebrities and social media stars are being investigated by the Competition and Markets Authority, which says it has concerns that some influencers are failing to disclose that they are being paid for their endorsements. In the early days of social media, Instagram and Facebook were seen as ways to connect with those closest to us, and to provide an insight into our private lives. Today however, models and celebrities can make thousands (if not hundreds of thousands) of dollars with every photo they post, simply by featuring a product in their image. This nuanced form of targeted…