Tag

image rights

Advertising / Image Rights

Using someone’s image in your advertising

What does a brand need to consider, before using a photograph of someone for their advertisement or marketing campaign? Getting it wrong can have serious consequences, ranging from lawsuits to public backlash. So here are my top tips! Celebrities and public figures have been featured in advertisements for centuries. But thanks to social media, these days even non-celebrities have the opportunity to act as powerful advertising agents for various products and services. Over the last few years, we’ve seen influencers from all over the world – and from practically every community – establish their own personal brands and narratives through…

Deepfakes / Image Rights

DeepFakes and False Lights: what does the law say?

What do Scarlett Johansson, cyber intelligence experts and some law makers have in common? Their shared concern about AI-generated videos. This post is from February 2019. For more recent commentary, view the deepfakes tag. Known as “Deepfakes,” these videos can have damaging impact on reputations, emotional health, and even national security. But what is the legal status of this disruptive – and oftentimes disturbing – technology? Deepfake – which combines “deep learning” and “fake” – is commonly defined as an artificial intelligence-based human image synthesis technique. Put simply, it’s a way to superimpose one face over another. In December 2017, an anonymous…