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influencers Tag

What does a brand need to consider, before using a photograph of someone for their advertisement or marketing campaign? Getting it wrong can have serious consequences, ranging from lawsuits to public backlash. So here are my top tips! Celebrities and public figures have been featured in

Earlier this autumn, several celebrities were investigated by UK regulators for not labelling social media posts as "advertisements". Given that so-called influencers can potentially sway the shopping habits of millions, the Advertising Standards Association published An Influencer's Guide to making clear that ads are ads, to help