Using someone’s image in your advertising
What does a brand need to consider, before using a photograph of someone for their advertisement or marketing campaign? Getting it wrong can have serious consequences, ranging from lawsuits to public backlash. So here are my top tips! Celebrities and public figures have been featured in
Noteworthy interview on new social media advertising regulations
Earlier this autumn, several celebrities were investigated by UK regulators for not labelling social media posts as "advertisements". Given that so-called influencers can potentially sway the shopping habits of millions, the Advertising Standards Association published An Influencer's Guide to making clear that ads are ads, to help
UK regulator to investigate social media influencers
A number of celebrities and social media stars are being investigated by the Competition and Markets Authority, which says it has concerns that some influencers are failing to disclose that they are being paid for their endorsements. In the early days of social media, Instagram and