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trade marks

Brands / Trade Marks

Name™ ⁠— What to consider when naming your brand, blog, or product

For most people, when they hear the name of their favourite shop or company, they will also feel something, too. Perhaps they will remember the shopping experience, or how the item made them feel when they used it for the first time. Although price, quality, and convenience are obviously key factors in one’s purchasing decisions, brand awareness is an essential aspect of salience and loyalty. It’s therefore essential for a brand to have a unique and meaningful name which resonates with its target audience. But having an esoteric or too-trendy name can be difficult for consumers to remember. On the…

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Fair Play to use FIFA trade marks on social media?

This weekend, together with millions of others around the world, I watched Iceland make its World Cup debut against Argentina. Iceland, the smallest nation to ever qualify for the World Cup, is a special country for me, not least because my husband and were married there! Especially as my home country failed to qualify for this year’s tournament (sigh) it comes as no surprise that I’m supporting the Iceland’s national football team, or Íslenska karlalandsliðið í knattspyrnu. I recently came across an article which said fans should beware of using World Cup logos in social media profile pictures. The article…