Due to the coronavirus pandemic, these events are virtual unless otherwise noted.
Last updated: June 2020.
Fashion and IP: Latest Developments (Module 1)
Monday 29 June 2020, 12:00 – 13:00 BST
Significant developments have occurred in the IP field over the past few months, which will be having a substantial impact on the type and level of protection afforded to fashion creations, brands, and fashion houses’ most precious intangible assets alike. Join Dr Eleonora Rosati, Associate Professor in IP Law at Stockholm University and Of Counsel at Bird & Bird, to explore the latest protection trends: from the type of protection available to garments to that enjoyed by retail store layouts, from the registrability as trade marks of patterns, colours and shapes, to the protection available to shocking terms. You will learn what fashion houses and those advising them need to be aware of even before devising relevant IP protection strategies.
Fashion and IP: Covid, Brexit and Planning for the Future (Module 2)
Tuesday 30 June 2020, 12:00 – 13:00 BST
Covid impacts everything from brand value and budgets to the importance of influencers… and just in case we had forgotten, Brexit is looming on the horizon. Join Rosie Burbidge, Partner at Gunnercooke LLP, for a review of the practical consequences associated with (i) Covid, (ii) recent IP cases such as Cofemel and SkyKick and (iii) the end of the Brexit transition period. You will learn what opportunities and strategies are available for the fashion industry at this uncertain time.
Online Fashion: Getting It Right in the Covid-19 Era (Module 3)
Wednesday 1 July 2020, 12:00 – 13:00 BST
Following the forced closure of brick and mortar stores due to the explosion of the Covid-19 pandemic, the relevance of e-commerce for fashion businesses has never been greater. Join Giulia Gasparin, Senior Legal Counsel at River Island, for 1-hour presentation covering online sales models and their respective contractual and regulatory frameworks. You will learn best practices to shape and adapt brands’ e-commerce strategy and practical tips to meet compliance while maximising revenue growth and containing costs.